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Autofocus for reliably precise image results

Using state-of-the-art autofocus technologies, Sony ensures reliably precise autofocus performance with its G Master Lens to ensure the best possible image results.

Operation optimized for photographers +amp; filmmakers

All G Master Lens have been developed for both photographers and filmmakers and this hybrid approach is also reflected in their operation.
In addition to customizable function buttons and soft focus rings, most GM Lens also have a manual aperture ring.

Learn more about G Master Lens

We took a closer look at some G Master Lens - you can find the corresponding blog posts (including hands-on review videos) here:

On December 19, 2022, we talked to Christian Laxander in detail about the topic "Sony G Master Lens" and answered many different questions from the live chat.

From comparison images of the new GM lenses, to how the autofocus works and lens recommendations, everything is included here!

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Blog article from Sony

Small, light and flexible: Sony 16mm f/1.8 GM

With the new 16mm f/1.8 G in the ultra-wide-angle range, the company is presenting a new lens that now opens up even more creative possibilities. We were able to get our hands on the new fixed focal length in advance and test it briefly. In this blog post, we tell you all about what the new lens can do and, above all, for whom it might be worth a look.

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New possibilities for sports and wildlife: Sony 400-800mm G OSS

With the new 400-800mm f/6.3-8 G OSS, Sony is adding a completely new focal length range to its telephoto zoom selection, which could be particularly exciting for wildlife and sports photographers. We were allowed to take the new lens in our hands for you in advance and subject it to a short practical test.

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Review: Sony SEL 28-70mm F2 GM - The new benchmark for standard

The most popular focal lengths of 2024 are probably the focal lengths between 24 and 70mm. Okay, we are also talking about one of the standard focal lengths in photography, which probably covers most applications and can be found in every photo backpack.

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Sony 85mm f/1.4 GM II - new standards for portrait photography?

85mm fixed focal lengths with f/1.4 aperture for Sony FE mount. There are already a few of these. And now there's another one, but not just any one, but one that is set to set new standards: The new 85mm f/1.4 GM II. Find out what this lens can do and, above all, how it compares to its predecessor in this blog post with video.

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Sony - The Choice for Landscape

Are you still looking for the perfect equipment for breathtaking landscape shots? Then Sony is the answer! With its Alpha cameras and G, as well as G-Master lenses, you can set new standards in landscape photography. Unleash your creativity and experience unparalleled image quality.

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With Sony cameras + lenses to the portrait master

Looking for the perfect equipment for stunning portraits? Then Sony is the answer! With their Alpha cameras and G, as well as G-Master lenses, you can set new standards in portrait photography. Unleash your creativity and experience unparalleled image quality.

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The new Sony 24-50mm f/4 - standard or premium?

A new 24-50mm, yes, that's right: 24-50 with f/2.8 aperture. To be honest, we didn't expect Sony to launch such a lens on the market. We took a look at the new lens. You can find out what it can do compared to the many other standard zooms from Sony in this blog post with video.

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The best portrait lenses 2023 - More than fixed focal lengths

The best portraits are taken with fixed focal lengths, aren't they? Our colleagues in the store always get lots of questions about photography, from cameras to accessories, everything is included but we also always discuss the best lenses with each other!

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